NCMA Web Catalog Excellence Award Given to for the Third Year in a Row

K&N was awarded the prestigious 2008 Gold Award for Web Catalog Excellence by the National Catalog Managers Association (NCMA) for the third year in a row.  The award recognizes automotive aftermarket companies who achieve excellence in creating detailed, accurate catalog data and incorporate it into a user friendly website .

National Catalog Managers Association logo
National Catalog Managers Association logo
The NCMA was founded in 1974.  It is comprised of catalog, product management and marketing professionals from such fields as manufacturing, distribution and retail.  The mission of the organization is to assist the automotive aftermarket industry in selling more products, reducing costs and increasing efficiency.

K&N Headquarters Riverside, California
K&N Headquarters in Riverside, California
"We are honored to have received the 2008 NCMA President's Award for Web Catalog Excellence for," said Mike Garner, K&N's Systems Development Manager. "It takes a quality minded effort by several groups at K&N for us to even be in the running for this award. If we didn't start with outstanding accurate data we wouldn't have a chance for consideration."

NCMA scoring criteria for web catalogs involve design, navigation, catalog content, technology, interactivity and innovation.

Over the last year K&N has added new functionality to it's web site providing more information and new ways to search for products.  One recent addition is the VIN (Vehicle Identification Number) search feature, which assists those that do not know their engine size.  A user can enter the VIN from their car's dashboard to view all K&N vehicle specific products available.  No other information is necessary.  Another recent addition is a testimonial search where customers can search for feedback of others with the same vehicle.

There are also hundreds of new product, race and corporate news stories added on a consistent basis that provide consumers and dealers with more information on products and other K&N related news of interest.

K&N also won the Web Catalog Excellence award in 2006 and 2007.  The company looks forward to the challenge of keeping its web catalog on the cutting edge while continuing its efforts to provide dealers and consumers with the latest information about K&N products.

Use the K&N application search to find all K&N products for your vehicle then use the K&N dealer search to find a K&N dealer near you.


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