K&N Filters is the world's largest manufacturer of performance air filters, and they've decided to continue their relationship with Team Lucas for the 2017 racing season. This strategic move will put the K&N brand in front of a much larger audience, at both live events and on television.
Enjoy the high flying action of the Lucas Oil Off Road Racing Series brought to you by K&N
The new 2017 season partnership will give K&N Filters sponsorship identification in several Team Lucas racing series, including the Lucas Oil Off Road Racing Series, the Lucas Oil Regional Off Road Racing Series, the Lucas Oil Late Model Dirt Series, the Lucas Oil Modified Series, the Lucas Oil Pro Pulling League, and the Lucas Oil Drag Boat Racing Series. This is in addition to K&N's existing presence at over 300 national and international Team Lucas racing events, and the associated primetime programming on networks like CBS, NBC, and Fox.
"Our Team Lucas partnership has been a great asset to the Sports Marketing program here at K&N for many years. Our products complement each other and we have similar customers, true motorsports enthusiasts, so our marketing goals have always aligned," explained K&N's Sports Marketing Manager, Tony Yorkman. "Lucas Oil's dedication to all forms of racing has helped to keep K&N Filters and many other automotive aftermarket parts on the race track year after year. So we appreciate what they do, and for including us in their journey."
K&N is excited to partner with the Lucas Oil Modified Series for the 2017 season
Alex Striler, Director of Sales and Marketing of Team Lucas said, "We are very pleased that K&N Filters and Team Lucas have continued their partnership through the past nine years, as it demonstrates the worthwhile benefits associated with these cooperative marketing programs. We are proud to be partnered with such a great brand."
Team Lucas is a division of Lucas Oil, and it provides marketing support for the numerous Lucas-owned motorsports properties around the globe. From multiple company owned race teams and racing series, to a dedicated TV production studio and the Lucas Oil Stadium in Indianapolis Indiana, Team Lucas reaches millions of automotive and racing enthusiasts each year. K&N's partnership with this powerful motorsports marketing company stretches all the way back to its inception in 2008, and the 2017 sponsorship expansion will not only enrich the fan experience. But it will also provide drivers with access to K&N's cutting-edge filtration technology.
The 2017 season of the Lucas Oil Drag Boat Racing Series will now be sponsored by K&N
“The relationship that K&N Filters and Team Lucas shares is a reflection of the performance mindset that each company represents,” explained K&N’s Chief Sales and Marketing Officer, Jesse Spungin. “It is relationships like this, between two likeminded American companies, that helps our industry grow and benefits everyone involved. So we are excited to continue our partnership into 2017.”
Be sure to check back often for updates on all of the Lucas Oil series. Also check out K&N Filters on Facebook, Instagram, and all of your favorite social media channels for up-to-the-minute news and updates.
K&N will now be bringing you all the excitement of the Lucas Oil Pro Pulling League in 2017