Strong Hard Facts Dominate 2006 K&N SEMA Booth In Las Vegas

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K&N Engineering will explode on the floor at SEMA (Specialty Equipment Marketing Association) 2006 with some hard hitting technical data.

K&N is the world leader in performance filter technology with more than 35 years of air filtration experience. K&N is the innovator of the unique cotton air filtration system that has created the World’s Best  Air Filter.
K&N Booth in 2005
K&N Trade Show Booth in 2005

“We are an authentic company that created a new idea,” said K&N CEO Steve Rogers. “It does not get any better than that in terms of being able to talk about our product. The bottom line is there is a lot of misinformation about K&N Air Filters out there.”

“There are many things that go on in some of the new car dealership networks and basic fluff on the internet that is not true,” said Steve Williams, K&N Vice President of Product Development and Engineering. “We are going to separate truth from fiction at SEMA starting with the Mass Air Flow Sensor (MAF) failure myth.”

Certain dealerships sometimes blame vehicle repairs on the use of K&N’s Lifetime Air Filters, but in fact that blame is unsubstantiated. Some dealerships make claims that excess oil from a K&N Air Filter can cause a Mass Air Flow sensor (MAF) failure, requiring replacement or cleaning. K&N stands by many hours of research and diagnostic testing and confirms that the use of K&N Air Filters, even over oiled air filters will not cause a MAF sensor failure.

“At SEMA we’ll have a display where people will be able to install a K&N Filter into a machine and turn it on,” said Williams. “You’ll be able to see nothing comes off of a K&N Filter. Our filters are treated with oil as a tacking agent designed to help attract and hold dirt.”

We have conducted a test with an over oiled K&N Air Filter in which we flowed 1,000 cubic feet of air per minute for more than 12 hours (few cars or trucks could generate even 500 cubic feet of air flow per minute). The use of an absolute filter confirmed that no oil came off the K&N Filter tested, even under harsh conditions.

K&N Booth at SEMA 2005
K&N Booth at SEMA 2005
A portion of our SEMA booth will hold a large scale airflow machine. The goal of our K&N booth is to convey two important messages, oil does not come off our air filter under any reasonable circumstances and our air filters flow the most air. We will disclose all of our MAF Sensor claims and their resolution along with a tally sheet that will show for each vehicle manufacturer how many sensors we have tested and the results.

“Airflow is very important to use because of the performance and potential engine efficiency benefit associated with it,” said Rogers. “Whereas most people have remained silent on the issue, there are interrelated variables in an air filter. The laws of physics remain unchanged and for K&N the ability of our filters to flow a lot of air is simply the most important product benefit we are able to deliver to the consumer. The fact that the K&N Filter is a reusable product is a bonus.”

Another major theme for K&N at SEMA will be about the Restrictor Plates used in NASCAR. “There are a lot of people who do not recognize that their air filter has a direct impact on the performance of their vehicle,” said Rogers. “There are however, millions of NASCAR fans who recognize there are certain races where drivers are required to use Restrictor Plates. Those plates are restricting the amount of air that goes into the engines, slowing them down.  This is a visceral way of relating to engine performance.” K&N will be displaying a NASCAR style carburetor and a restrictor plate for visual references, said K&N Vice President of Product Development and Engineering Steve Williams.

There is a core message; there have always been other types of filters but there has never been a filter that’s delivered or done a better job of both quality filtration and outstanding airflow than K&N.

More than 100,000 people are expected to attend the world’s largest parts and accessories extravaganza at the Las Vegas Convention Center in October. If you plan to attend stop by and see these displays for yourself at booth number 22643.

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

K&N Performance Air Filters

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K&N Engineering, Inc. of Riverside, California, is the inventor and leading innovator of High Flow Technology and Lifetime Air Filters for automotive applications. K&N has been manufacturing our exclusive line of Lifetime air filters in Riverside California for more than 37 years. K&N continues to lead the way in pioneering new and innovative technologies designed to allow your engine to get all the air it needs to perform its very best. K&N Engineering, now a truly global company with offices in the U.K. and the Netherlands, continues to exist as a family owned business with an enthusiast mindset and a direct connection with motor sports that carries over throughout all levels of management and manufacturing. Today, K&N exists as both the sales and brand leader for performance filters, and maintains a stocking catalogue of over 3,500 part numbers, including an extensive line of factory replacement Lifetime Air Filters, Performance Air intake Systems, and Wrench-Off oil filters. For more information about K&N Filters, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 92502-1329, (800) 213-4182 for a dealer near you, (800) 858-3333 for technical service/questions, (951) 826-4001 Fax, e-mail, or visit