K&N Engineering is the Presenting Sponsor for 2006/2007 BooKoo Arenacross Series

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K&N Engineering, Inc. is the presenting sponsor for the 2006/2007 BooKoo Arenacross Series. K&N came on board at the ground level for the series during the inaugural 2005/2006 season where product, service and success were and continue to be key elements of K&N’s sponsorship.

“I’ve been a supporter of K&N since 1971,” said Mike Kidd, Arenacross Director. “K&N is a long standing name in the automotive and motorcycle industries. K&N’s credibility helps us with other sponsors and fans.”
Josh Demuth 2005/2006 BooKoo Arenacross Champion
Josh Demuth 2005/2006 BooKoo Arenacross Champion
BooKoos Lance Bryson, Mike Kidd and Shane Schaefer L-R
BooKoos Lance Bryson, Mike Kidd and Shane Schaefer L-R

“Backing up a BooKoo Arenacross Championship is no easy task. K&N is working closely with a couple of key teams, hoping for some luck and another championship.

Josh DeMuth and Babbitt’s Kawasaki put K&N on the podium many times. Providing a product that top riders can use and win with is one of the goals of K&N. “If our product can prove itself on the dyno and to the rider, then we’ve done our job,” said K&N Brand Manager Johnny Jump. “I’m here to ensure these guys get the service they deserve.”

In Arenacross, the start is one of the most important areas of the race. It can be hard to make passes and there is not a lot of time. Riders with K&N products can get out early and others have a hard time catching up. Throttle response off the line and horsepower to the rear wheel are some of the main benefits K&N offers.

Josh Demuth said K&N gave him extra hp and protection to bring home the championship
Josh Demuth said K&N gave him extra hp and protection to bring home the championship
“I rode professional Flat Track Racing from 1970 through 1983,” said Kidd. “In 1981 I was the AMA Grand National Champion. I have always used K&N and would never use another filter.”

Kidd purchased the Arenacross Series from Advanstar communications. “I wanted to change the face of motorcycle racing in America,” he said. “I treat our riders like family. They are the stars and are our show. If we treat them with respect, they treat us with respect and our show keeps building.”

Kidd plans to have live internet coverage for the upcoming season and a television package. BooKoo Arenacross kicks off at Fresno, CA on November 3, 2006 and finishes the series at Uncasville, CT on February 11, 2007.

“We appreciate Mike Kidd Productions offering K&N the Presenting Sponsor opportunity for the BooKoo Arenacross Championship Series for 2006/2007,” said K&N Vice President of Product Development and Engineering Steve Williams. “K&N realizes the growth of the Off-Road and motorcross industry and its customers. It is our direction to grow with it, as a recognized supporter and leader of this market.”

The BooKoo Arenacross Series is a National Series which gives local racers the opportunity to race against the nation’s best across the country.

Follow the progress of BooKoo Arenacross throughout the racing season at the K&N news site. Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

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K&N Engineering, Inc. of Riverside, California, is the inventor and leading innovator of High Flow Technology and Lifetime Air Filters for automotive applications. K&N has been manufacturing our exclusive line of Lifetime air filters in Riverside California for more than 37 years. K&N continues to lead the way in pioneering new and innovative technologies designed to allow your engine to get all the air it needs to perform its very best. K&N Engineering, now a truly global company with offices in the U.K. and the Netherlands, continues to exist as a family owned business with an enthusiast mindset and a direct connection with motor sports that carries over throughout all levels of management and manufacturing. Today, K&N exists as both the sales and brand leader for performance filters, and maintains a stocking catalogue of over 3,500 part numbers, including an extensive line of factory replacement Lifetime Air Filters, Performance Air intake Systems, and Wrench-Off oil filters. For more information about K&N Filters, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 92502-1329, (800) 213-4182 for a dealer near you, (800) 858-3333 for technical service/questions, (951) 826-4001 Fax, e-mail, or visit