K&N Announced as a Sponsor of 2011 OPTIMA® Batteries Ultimate Street Car Invitational

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Select members of the automotive aftermarket industry's most sought after performance brands have signed on as sponsors of the 2011 OPTIMA Ultimate Street Car Invitational. The invitation-only event is in its fourth year and will take place Saturday, November 5, on the heels of the leading specialty automotive trade event, the SEMA Show.
2011 OPTIMA Ultimate Street Car Invitational
2011 OPTIMA Ultimate Street Car Invitational. Sponsored by Wilwood Disc Brakes and K&N Filters
Held at Spring Mountain Motor Resort and Country Club in Pahrump, Nevada, this internationally-publicized Invitational will challenge up to 50 of the finest street machines in the world, showcasing the quality, performance and talent of the country's top builders, car owners and performance parts manufacturers.

New for 2011, Wilwood Disc Brakes will share the title of presenting sponsor with K&N Filters. This will be Wilwood's first year as a presenting sponsor, as well as its first year participating in the Invitational. K&N Filters has been a presenting sponsor of the exclusive event since its inception in 2008.

The featured and additional race event sponsors of the 2011 Invitational include:
  • BFGoodrich Hot Lap Challenge
  • Ridetech Autocross
  • Wilwood Disc Brakes Speed Stop Challenge
  • Raybestos Performance and Design Challenge
  • Detroit Speed and Engineering Road Rally
"We are pleased to have such a diverse and well-respected group of sponsors for this year's 2011 OPTIMA Ultimate Street Car Invitational," said Cam Douglass, Invitational founder and director of product development and marketing for OPTIMA Batteries. "Each year OPTIMA works to unite the industry around an exciting, world class event where we can all show what real street machines and high-performance products are capable of. This year's sponsors will help us achieve just that."

The OPTIMA Ultimate Street Car Invitational will have a significant presence at the SEMA Show including an outdoor feature vehicle and car corral, large indoor booth space, judging to determine the final vehicle selections, a press conference and behind-the-scenes video filming. The SEMA Show, Invitational road rally and race challenges will once again be shot for a high-definition, one-hour TV special that will premiere on national cable in early 2012, with repeat airings throughout the year.

For more information about the OPTIMA Ultimate Street Car Invitational go to

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

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K&N Engineering in Riverside California is the world's leading manufacturer of washable performance air filters and air intake systems. K&N invented the reusable high flow cotton air filter in 1969 and has been perfecting the technology ever since. K&N is a world class filtration company selling air filters, oil filters, and intakes in over 30 countries. K&N sells over 5,000 products designed for cars, trucks, motorcycles, engines, and industrial applications. From their Million Mile Warranty to their Consumer Protection Pledge, K&N stands behind their products and their consumers 100%. The distinctive K&N logo represents performance from one of the original performance companies. For more information, visit