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K&N Partners with PBR (Professional Bull Riders) for 2020

K&N-sponsored athlete Cody Teel competing at the PBR opening event at Madison Square Garden

K&N is proud to announce a partnership with PBR (Professional Bull Riders) for 2020.


As competitors in one of America’s most extreme sports, PBR riders are some of the world’s toughest athletes. As the maker of the world’s toughest air filter, K&N knows a thing or two about what it takes to support competition at the highest level.


“This is going to be a fantastic year for K&N, and we’re excited about our new relationship with Professional Bull Riders (PBR),” commented Richard Bisson, CEO of K&N. “We sponsor some of the most incredible racers, athletes, and events in motorsports, and it feels very natural to expand into a partnership with one of America’s most-beloved sports organizations.”

K&N featured on the jumbotron at the PBR season opener
K&N featured on the jumbotron at the PBR season opener

PBR fans often choose to drive what is arguably America’s most revered vehicle—the pickup truck. “We pride ourselves in having some of the most extensive product offerings for trucks in the aftermarket space,” added Adam Stadler, K&N’s Brand Manager. “We have a natural connection to truck enthusiasts, because we care about maintaining peak performance and longevity in their trucks as much as they do. We’re excited to help PBR fans keep their trucks running their best, through the partnership of two iconic American brands.”


K&N will be interacting with PBR fans through a branded content series, social media promotion, event entitlements, the K&N Sky Cam both in-arena and on TV, a concert series for fans, and a scholarship program for the Children of Fallen Patriots.


K&N also signed on as first team sponsor for the PBR Global Cup supporting Team USA Eagles. The five-nation Global Cup is the largest team tournament in professional bull riding.


Check out some of PBR’s upcoming events, and click to learn more or purchase tickets.



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