NHRA announced today the extension of its partnership with K&N Filters as the Official Filter and Air Intake of NHRA.
“K&N has been a wonderful partner of NHRA Championship Drag Racing for decades and we are so pleased that they are continuing their sponsorship,” said Brad Gerber, NHRA vice president and chief development officer. “Through this extension, K&N continues to demonstrate its commitment and support to the drag racing community.”
The multi-year sponsorship will include television elements, on-site activations and social media content. Celebrating its 50th anniversary this year, K&N has a solid presence in NHRA drag racing. In fact, K&N's Chief Engineering Officer, Steve Williams, is the current Lucas Oil Drag Racing Series Super Comp World Champion.
“It was very important for K&N to continue our official partnership we have had with NHRA for many years,” said Williams. “Our heritage was born out of racing and we continue to support fans and racers through our sports marketing programs. K&N is celebrating 50 years in business by releasing our new K&N Washable Home Air Filter using breakthrough technology developed through racing.”
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.