On March 26, 1963 a small group of manufacturers formed a group called the Speed Equipment Manufacturers Association (SEMA). One of the goals was to develop uniform standards for products. There were only 36 original members.
K&N Engineering has been a member of SEMA for around 30 years. “One of the original SEMA shows was at Dodger Stadium,” said Steve Williams, K&N Vice President of Product Development and Engineering. “In the early days everyone sold product and everyone shared. The whole industry was smaller back then and you met your customers.”
The early shows were masking tape and card table venues. Competitors in the automotive industry met face-to-face and showcased their new products to potential buyers. “In the past most manufacturers were family run,” said Williams. “The industry was entrepreneurial in nature. Even though they competed there was more unity at the time. People shared concerns and executed solutions.”
In the early 1970s marketing techniques and sophisticated exhibits could be seen throughout SEMA. The show moved to the Anaheim Convention Center and attendance increased dramatically. SEMA developed a reputation as a place where business was done.
The organization to grow and was moved to Las Vegas, Nevada in 1977. In 1979, SEMA became the Specialty Equipment Market Association to meet the needs of those involved in specialty automotive equipment, not just manufacturers.
Today the annual SEMA Show is held usually in late October or early November in Las Vegas, in conjunction with the Automotive Aftermarket Industry Week. SEMA and other automotive aftermarket trade organizations make-up the single largest event on the Las Vegas calendar.
K&N will have a booth to show what sets the company apart from the rest. Employees will talk to customers and potential customers and showcase new products and technology. K&N plans to share test data and release its latest marketing program and unveil two very special cars.
SEMA and K&N were started by people who loved vehicles and turned their hobby into a career. SEMA members make, buy, sell and use all kinds of specialty parts and accessories in the multi-billion dollar automotive industry.
Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.