2009 We Rock Western Series Win for Rock Crawling Brothers

Rock crawlers Brad and Roger Lovell found themselves in familiar territory at round No. 4 of the 2009 We-Rock Western Series in Oroville, California. The veteran team won their third We-Rock Series Championship and sixth Pro Rock Crawling Series Championship.

Brothers Brad and Roger Lovell won their sixth straight rock crawling championship in Oroville, California, photo by Jud Leslie
Brothers Brad and Roger Lovell won their sixth straight rock crawling championship in Oroville, California, photo by Jud Leslie
The brothers were under a lot of pressure to secure another championship. “It weighed on us as much as the 110 degree temperatures,” said Brad Lovell. “But, concentration and smart thinking won out.”

Team Lovell took a conservative approach in the We-Rock Western Series and took the win, photo by Jud Leslie
Team Lovell took a conservative approach in the We-Rock Western Series and took the win, photo by Jud Leslie
The Lovell’s put together a consistent effort during the weekend and was the only team to finish all eight regular courses. “We did not want to take any unnecessary risks out there and put the title in jeopardy,” said Roger Lovell. “We were tempted to go for glory several times and had to talk each other down.” With their conservative approach, the brothers managed to lead in the pro-modified field for both days.

Team Lovell uses K&N products. “K&N Filters keep the debris out of our engines and our sensors do not clog up,” said Brad Lovell. “There is also a slight taper to give us the clearance and flexibility we need to get this kind of win.”

Brad Lovell said the team will remain focused on the eight desert and rock races they have left in 2009. “The real story is we stand behind companies that are dedicated to excellence and it has paid off,” said Lovell. “We have been the dominant rock crawling team for six years and it does not come from luck or shoddy craftsmanship. It takes K&N Filters, BF Goodrich Tires, Torchmate CNC Cutting Systems, Art Carr Performance Products, Spidertrax Off-road and other supporters to keep us in a dominating position for six years.”

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

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