KNFilters.com Earns NCMA Web Catalog Excellence Award for Second Year in a Row
The National Catalog Managers Association (NCMA) recently recognized K&N
Engineering's web site with its 2007 President’s Award for Web Catalog
Excellence. KNFilters.com also
received the award in 2006.
“These awards recognize automotive aftermarket companies who have achieved
excellence in electronic cataloging,” reads a news release from the NCMA.
“You can say your site is the best designed, most easily
navigated, has the most content of any Web site as judged by the committee,”
said Mark Richardson, vice president of administration and publicity for the
NCMA. Judging criteria included design, navigation, catalog content, technology,
interactivity and innovation. “Overall, (KNFilters.com) scored the highest
average in each category,” Richardson said.
“It’s an honor to have KNFilters.com recognized by the NCMA,” said Mike Garner,
K&N’s systems development manager. “Receiving this award for the second year in
a row is an exceptional honor.”
"The quality of K&N’s online catalog starts with the data being accurate and
complete. Several groups at K&N work hard to provide accurate and complete
information, and this award is a nice recognition of their hard work, as well as
the work of our software developers, Garner said.
“Whenever you are judged by your peers, it means something to your customers and
potential customers,” Richardson said. “Also it’s a third-party confirmation of
your hard work.”
"The focus of K&N’s Web site has been to provide consumers and dealers with all
of the information they need and more," Garner said. "As soon as K&N releases a
product, it shows up on the Web site with images, specifications and all
available information. Many of our dealers use our Web site on a daily basis
because of this,” Garner said.
The web site also provides K&N dealers with a variety of product data, so they
can create their own K&N electronic catalogs with detailed product information.
More information on creating a K&N electronic catalog can be found at
“Since our first award last year, we have made several improvements to
KNFilters.com,” Garner said. “One of our more complex applications —
air filter search by
dimension — is even more powerful than before, with better images and faster
results.” Other new and improved sections include:
K&N laboratory testing,
the K&N dealer area, the
K&N media area and
K&N RSS feeds for podcasts
“We have several projects underway that will add new functionality to
KNFilters.com for consumers and dealers alike,” Garner continued. “Hopefully,
this will put KNFilters.com in the running for the National Catalog Managers
Association Web Catalog Excellence award again next year.”
Find K&N products for your vehicle using the K&N application search then use the
dealer search to find a K&N dealer in your part of the world.
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