K&N Truck and Trailer Program Has Potential to Reach More than One Million

 
 
For most of the year K&N Engineering’s Truck and Trailer Program is in high gear. From February through November our custom 18-wheeler can be seen at races and events throughout the United States. It is stocked with K&N products and manned by experts prepared to answer any questions
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K&N's Steve Gibson helping consumers K&N's Steve Gibson helping consumers
K&N Event and Trailer Specialist Tony Yorkman
K&N Event and Trailer Specialist Tony Yorkman
“Our truck and trailer is a rolling billboard,” said K&N Event and Trailer Specialist Tony Yorkman. “It shows people we have support for our programs. In our mobile showroom, consumers can view the product first hand and get one-on-one interaction.”

Autograph session at K&N 18-wheeler
Autograph session at K&N 18-wheeler
K&N Engineering's Truck and Trailer Program
K&N Engineering's Truck and Trailer Program
We consider this program a mobile classroom, and a chance to tell our consumers what is new, said K&N Vice President of Product Development and Engineering Steve Williams. “People who come to the K&N 18-wheeler can touch our products and get all their questions answered,” he said. “Sometimes it is easier to retain information by seeing our products, handling them and understanding how they work. This type of interaction is the difference between communicating face-to-face rather than on the phone”

At the events, K&N experts also let consumers know immediately where they can get our products. “We have the potential to reach more than one million people across the United States,” said Williams. “There will be 27 stops in 2007.”

The K&N Truck and Trailer Program staff has access to a diverse crowd, from racers to consumer event show attendees. “On an average weekend we have access to anywhere from 20 thousand to 200 thousand people,” said Yorkman. “Every person who visits the K&N 18-wheeler and opts to fill out a survey has the opportunity to win a K&N Intake System for their vehicle. We give away one or two intake systems a day at every major race or event.”

K&N also has an independent repair facility sign up program at our mobile showroom. “We sign dealers up and put them on our website,” said Yorkman. “They receive updates and point of purchase materials. It also builds a relationship between K&N and the dealers. We are the factory support without being direct.”

At the K&N Truck you’ll be able to see our latest videos and commercials on our plasma television. There are occasionally racing celebrities and calendar girls at the events to sign autographs.

“We are also proud of our charity events,” said Yorkman. “In 2006 we have 100 percent of our proceeds from our coloring project for charity to the juvenile diabetes fund.”

The K&N Truck and Trailer Schedule for 2007:

02/09-02/18 NASCAR Daytona Beach FL Motorsports
02/23-02/25 NASCAR Fontana CA Motorsports
03/15-03/18 NHRA Gator Nationals Gainesville FL Motorsports
03/23-03/24 Monster Jam Finals Las Vegas NV Motorsports
04/13-04/15 Toyota Grand Prix Long Beach CA Motorsports
04/20-04/22 Grand Prix of Houston Houston TX Motorsports
04/27-04/29 NASCAR Talladega AL Motorsports
05/04-05/05 NASCAR Richmond VA Motorsports
05/18-05/20 4 Wheel Jamboree Lima OH Motorsports
05/25-05/27 Indy 500 Indianapolis IN Motorsports
06/01-06/03 Good Guys Pleasanton CA Motorsports
06/15-06/17 NASCAR Brooklyn MI Motorsports
06/21-06/24 NHRA Super Nationals Englishtown NJ Motorsports
06/28-07/01 NHRA Nationals Norwalk OH Motorsports
07/13-07/15 NASCAR/USAC Chicago IL Motorsports
07/19-07/22 NMRA Superbowl Chicago IL Motorsports
07/27-07/29 NASCAR Indianapolis IN Motorsports
08/04-08/05 4 Wheel Jamboree Essex Junction VT Motorsports
8/18 Woodward Dream Cruise Woodward MI Motorsports
08/24-08/25 NASCAR Bristol TN Motorsports
08/29-09/03 NHRA US Nationals Indianapolis IN Motorsports
09/13-09/16 Route 66 San Bernardino CA Motorsports
09/21-09/23 4 Wheel Jamboree Indianapolis IN Motorsports
09/28-09/30 NASCAR/USAC Kansas City KS Motorsports
10/12-10/13 NASCAR Charlotte NC Motorsports
10/18-10/21 NHRA AC Nationals Las Vegas NV Motorsports
11/01-11/04 NHRA AAA Finals Pomona CA Motorspor

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.



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K&N Engineering, Inc., with headquarters in Riverside, California, has been the world's leader in performance filter technology since 1969, serving the needs of the automotive, motorcycle, marine, industrial and military markets. K&N is heavily involved in nearly every form of motorsports from off-road and powersports to drag racing, stock cars and road racing. For more information about K&N Filters, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 92502-1329, (800) 213-4182 for a dealer near you, (800) 858-3333 for technical service/questions, (951) 826-4001 Fax, e-mail tech@knfilters.com, or visit www.knfilters.com.

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