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Missed the New K&N Commercials that Premiered During I Am Dale Earnhardt? Here they are!

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K&N’s “It’s For You” commercial declares that horsepower isn’t just for NASCAR, it’s for your car

K&N’s “It’s For You” commercial declares that horsepower isn’t just for NASCAR, it’s for your car

K&N’s new “Pedal Down” campaign designed to highlight the emotional benefits of increased acceleration and horsepower premiered on Monday March 2, 2015 during the highly anticipated “I Am Dale Earnhardt” documentary on the Spike TV channel. The integrated marketing campaign which includes national TV, print and digital kicked off with two 30 second television commercials during the Spike TV program. K&N will receive additional TV exposure and product integration on NBC Sports Network, Fox Sports 1&2, Discovery Channel, Velocity and others. However, for those who missed the premier, or are anxious to see them again, K&N has posted the commercials on KNFilters.com.

K&N’s commercial “Acceleration,” is a beautiful thing and even without a pedal nearby this commercial gets the pulse up

K&N’s commercial “Acceleration,” is a beautiful thing and even without a pedal nearby this commercial gets the pulse up

The first thirty second spot that premiered during “I Am Dale Earnhardt” on Spike TV focused on the superior airflow and superior performance of K&N replacement air filters. As the commercial says K&N air filters are designed to increase horsepower with up to 50% more airflow. The thirty second “It’s For You” commercial can be viewed on K&N’s video page as well as both the “Fast Car Smell” and “Passing Lane” 15-second versions.

Each K&N commercial ends with the K&N logo and the new tag line Superior Airflow. Superior Performance

Each K&N commercial ends with the K&N logo and the new tag line Superior Airflow. Superior Performance

The other 30-second K&N “Pedal Down” campaign commercial debuted later during the Dale Earnhardt documentary. The K&N “Acceleration” commercial emphasizes the performance increase that comes from installing a K&N air intake system. More airflow in and more horsepower out is the theme, and even the commercial itself pushes you closer to “the blurry line between kick-ass and whip lash.” As with the air filter commercial, two condensed fifteen-second versions are available titled “Pedal Down” and “Trigger Foot”. These commercials can be viewed on the KNFilters.com videos page.

Look for more to come from the “Pedal Down” integrated marketing campaign to consist of national print ads in mass men’s, automotive enthusiast and outdoor enthusiast publications including Men’s Health, Motor Trend, Hot Rod, Field & Stream and Outdoor Life. Also, a series of new, and updated, point of purchase (P.O.P) materials will tie into the “Pedal Down” integrated campaign.

Use the K&N Search By Vehicle tool to find pulse raising, acceleration improving, parts for cars, trucks, SUV’s, motorcycles and ATV’s.

 
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K&N Engineering in Riverside California is the world's leading manufacturer of washable performance air filters and air intake systems. K&N invented the reusable high flow cotton air filter in 1969 and has been perfecting the technology ever since. K&N is a world class filtration company selling air filters, oil filters, and intakes in over 30 countries. K&N sells over 5,000 products designed for cars, trucks, motorcycles, engines, and industrial applications. From their Million Mile Warranty to their Consumer Protection Pledge, K&N stands behind their products and their consumers 100%. The distinctive K&N logo represents performance from one of the original performance companies. For more information, visit knfilters.com.