K&N Demonstrates Science at SEMA and AAPEX 2006

 
 
K&N Engineering’s booth at SEMA in Las Vegas, Nevada was designed like a science fair. People stopped by all day every day and went from one display to another. The K&N staff was available to answer questions at the premier automotive specialty products trade event.
K&N's Air Velocity Machine at SEMA
K&N's Air Velocity Machine at SEMA

K&N's Oil Migration Stand at SEMA
K&N's Oil Migration Stand at SEMA
K&N’s Air Velocity Machine was a side-by-side visual of air flow with the different types of filter media on display. “Everyone could see how much better K&N Filters flow,” said K&N Booth Project Leader Rich Dwyer. “We had people come by with questions and others came by and said that display explains everything. Our oil migration stand was running at three times the air flow the filters would experience in the real world. No oil came off after running all week at SEMA. A tattletale panel above the filter remained free of oil.”

K&N's AAPEX Booth
K&N's AAPEX Booth

K&N Employees answer questions at AAPEX
K&N Employees answer questions at AAPEX
K&N also had a ‘gear head’ way of depicting air flow with a demo carburetor which showed the effect NASCAR restrictor plates have on air flow.

The Mass Air Sensor demo at the K&N booth was designed to create discussions, get to the bottom of rumors and show a lot of reasons why various OBDII (check engine) codes get triggered. All the info was very technical and very straight forward.

It was a similar science fair scene in the K&N Booth at AAPEX at the Sands Convention Center in Las Vegas. “There were a lot of questions and a lot of discussion that dispelled the MAF sensor myth,” said K&N Sales and Marketing Program Manager Brett Kinsfather. “The crowds were large and we met with a lot of business contacts. Our role was to educate the more traditional hard parts market that while K&N is a manufacturer of performance products, we also offer premium air and oil filter options for the repair and dealership markets.”

K&N’s 1955 Chevy was on display at the AAPEX booth. “The car really drew a crowd,” said Kinsfather. “The Chevy also demonstrates our products and building skills as a manufacturer.”

At both booths in Nevada, K&N received many compliments, even from our competitors.

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.


 
K&N Mass Air Flow Demo SEMA 2006 K&N SEMA Booth 2006 K&N SEMA Booth 2006
K&N Mass Air Flow Demo SEMA 2006 K&N SEMA Booth 2006 K&N SEMA Booth 2006



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K&N Engineering, Inc. of Riverside, California, is the inventor and leading innovator of High Flow Technology and Lifetime Air Filters for automotive applications. K&N has been manufacturing our exclusive line of Lifetime air filters in Riverside California for more than 37 years. K&N continues to lead the way in pioneering new and innovative technologies designed to allow your engine to get all the air it needs to perform its very best. K&N Engineering, now a truly global company with offices in the U.K. and the Netherlands, continues to exist as a family owned business with an enthusiast mindset and a direct connection with motor sports that carries over throughout all levels of management and manufacturing. Today, K&N exists as both the sales and brand leader for performance filters, and maintains a stocking catalogue of over 3,500 part numbers, including an extensive line of factory replacement Lifetime Air Filters, Performance Air intake Systems, and Wrench-Off oil filters. For more information about K&N Filters, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 92502-1329, (800) 213-4182 for a dealer near you, (800) 858-3333 for technical service/questions, (951) 826-4001 Fax, e-mail tech@knfilters.com, or visit www.knfilters.com.

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