K&N Engineering Chairman and CEO Discuss SEMA Past and Present

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K&N Chairman Jerry Mall on SEMA:

“Technology is the biggest difference I’ve seen at SEMA over the years. The electronics and computers have changed products.
K&N Chairman Jerry Mall
Jerry Mall at SEMA

 K&N CEO Steve Rogers Steve Rogers at SEMA
In the early days, we’d come here in a van, set up the show and tear it down ourselves. Some of the people that used to do the same thing we did still come to the K&N Engineering booth and ask for me. We all struggled in the early days.

Now, K&N has a great crew of people who work very hard all the time. We still get the show on, but it’s huge now; going from one building to another is a trek.

Some things stay the same; K&N is based on honesty and integrity with products that deliver.”

K&N CEO Steve Rogers on SEMA:

“K&N started selling air filters in 1969 and they have become one of the most common performance upgrades for vehicles.

The air filter we invented appeared to be a simpler technology than it really was. There are elements to our filter technology that are extremely subtle but extremely important. At K&N we continue to learn new and creative ways to manipulate our core technologies to deliver even greater benefits. Simply put, even though on the surface it looks the same, the K&N Air Filter we sell today is a much better air filter than we sold 10 years ago.

Our purpose and goals at SEMA 2006 is to go back to basics and remind SEMA attendees that we as a company have a great deal to offer, i.e. the highest level of technical engineering and competency in the entire process of getting maximum air into an engine.

At K&N we continue to explore new filtration technologies and filtration mediums. We also have a research and development department that consists of 41 people. We intend to stay at the front of the pack and always be the world’s best air filter.

View more 2006 SEMA news at the K&N news site. Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

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K&N Engineering, Inc. of Riverside, California, is the inventor and leading innovator of High Flow Technology and Lifetime Air Filters for automotive applications. K&N has been manufacturing our exclusive line of Lifetime air filters in Riverside California for more than 37 years. K&N continues to lead the way in pioneering new and innovative technologies designed to allow your engine to get all the air it needs to perform its very best. K&N Engineering, now a truly global company with offices in the U.K. and the Netherlands, continues to exist as a family owned business with an enthusiast mindset and a direct connection with motor sports that carries over throughout all levels of management and manufacturing. Today, K&N exists as both the sales and brand leader for performance filters, and maintains a stocking catalogue of over 3,500 part numbers, including an extensive line of factory replacement Lifetime Air Filters, Performance Air intake Systems, and Wrench-Off oil filters. For more information about K&N Filters, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 92502-1329, (800) 213-4182 for a dealer near you, (800) 858-3333 for technical service/questions, (951) 826-4001 Fax, e-mail, or visit