K&N Engineering Chairman and CEO Discuss SEMA Past and Present
K&N Chairman Jerry Mall on SEMA:
“Technology is the biggest difference I’ve seen at SEMA over the years. The
electronics and computers have changed products.
In the early days, we’d come here in a van, set up the show and tear it down
ourselves. Some of the people that used to do the same thing we did still come
to the K&N Engineering booth and ask for me. We all struggled in the early days.
Jerry Mall at SEMA
Steve Rogers at SEMA
Now, K&N has a great crew of people who work very hard all the time. We still
get the show on, but it’s huge now; going from one building to another is a
Some things stay the same; K&N is based on honesty and integrity with products
K&N CEO Steve Rogers on SEMA:
“K&N started selling air filters in 1969 and they have become one of the most
common performance upgrades for vehicles.
The air filter we invented appeared to be a simpler technology than it really
was. There are elements to our filter technology that are extremely subtle but
extremely important. At K&N we continue to learn new and creative ways to
manipulate our core technologies to deliver even greater benefits. Simply put,
even though on the surface it looks the same, the K&N Air Filter we sell today
is a much better air filter than we sold 10 years ago.
Our purpose and goals at SEMA 2006 is to go back to basics and remind SEMA
attendees that we as a company have a great deal to offer, i.e. the highest
level of technical engineering and competency in the entire process of getting
maximum air into an engine.
At K&N we continue to explore new filtration technologies and filtration
mediums. We also have a research and development department that consists of 41
people. We intend to stay at the front of the pack and always be the world’s
best air filter.
View more 2006 SEMA news at the
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