K&N Engineering is the Presenting Sponsor for 2006/2007 BooKoo Arenacross Series
K&N Engineering, Inc. is the presenting sponsor for the 2006/2007 BooKoo
Arenacross Series. K&N came on board at the ground level for the series during
the inaugural 2005/2006 season where product, service and success were and
continue to be key elements of K&N’s sponsorship.
“I’ve been a supporter of K&N since 1971,” said Mike Kidd, Arenacross Director.
“K&N is a long standing name in the automotive and motorcycle industries. K&N’s
credibility helps us with other sponsors and fans.”
Josh Demuth 2005/2006 BooKoo Arenacross Champion
BooKoos Lance Bryson, Mike Kidd and Shane Schaefer L-R
“Backing up a BooKoo Arenacross Championship is no easy task. K&N is working
closely with a couple of key teams, hoping for some luck and another
Josh DeMuth and Babbitt’s Kawasaki put K&N on the podium many times. Providing a
product that top riders can use and win with is one of the goals of K&N. “If our
product can prove itself on the dyno and to the rider, then we’ve done our job,”
said K&N Brand Manager Johnny Jump. “I’m here to ensure these guys get the
service they deserve.”
In Arenacross, the start is one of the most important areas of the race. It can
be hard to make passes and there is not a lot of time. Riders with K&N products
can get out early and others have a hard time catching up. Throttle response off
the line and horsepower to the rear wheel are some of the main benefits K&N
“I rode professional Flat Track Racing from 1970 through 1983,” said Kidd.
“In 1981 I was the AMA Grand National Champion. I have always used K&N and would
never use another filter.”
Josh Demuth said K&N gave him extra hp and protection to bring home the
Kidd purchased the Arenacross Series from Advanstar communications. “I wanted to
change the face of motorcycle racing in America,” he said. “I treat our riders
like family. They are the stars and are our show. If we treat them with respect,
they treat us with respect and our show keeps building.”
Kidd plans to have live internet coverage for the upcoming season and a
television package. BooKoo Arenacross kicks off at Fresno, CA on November 3,
2006 and finishes the series at Uncasville, CT on February 11, 2007.
“We appreciate Mike Kidd Productions offering K&N the Presenting Sponsor
opportunity for the BooKoo Arenacross Championship Series for 2006/2007,” said
K&N Vice President of Product Development and Engineering Steve Williams. “K&N
realizes the growth of the Off-Road and motorcross industry and its customers.
It is our direction to grow with it, as a recognized supporter and leader of
The BooKoo Arenacross Series is a National Series which gives local racers the
opportunity to race against the nation’s best across the country.
Follow the progress of BooKoo Arenacross throughout the racing season at the
K&N news site. Find K&N products for your vehicle using the K&N application search then use the
dealer search to find a K&N dealer in your part of the world.