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Modified Scion FR-S Featured by 742 Marketing and C.E.O. Jeff Maldonado at SEMA

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Custom 2013 Scion FR-S in motion after SEMA
Custom 2013 Scion FR-S in motion after SEMA
According to Jeff Maldonado, C.E.O. at 742 Marketing, the company has been attending SEMA for the past five years. They have also been providing a service for other builders for four years, networking and getting support from various companies, which is an essential for any project vehicle to come to fruition. That said, Maldonado and his crew are no strangers to what it takes to build a car that will awe those attending the event.
Maldonado's car was unlike any other Scion FR-S at SEMA
Maldonado's car was unlike any other Scion FR-S at SEMA


Our focus as a marketing company is to give companies like K&N the peace of mind of sponsorship and product placement," explained the C.E.O.. "All of our vehicles are hand picked to fulfill their sponsorship's responsibilities."

As SEMA 2012 neared, Maldonado considered a 2013 Scion FR-S as the perfect make and model of his personal build, that would serve as a company demo vehicle. "It takes a lot of work, time, dedication to the industry, and great relationships with manufacturers," he stated in reference to the build.
This 2013 Scion FR-S displayed K&N air intake at SEMA show
This 2013 Scion FR-S displayed K&N air intake at SEMA show


"I've always worked on keeping my projects clean and legit," he assured. "But every builder has different ideas, and we have to be able to support that."

With the exact car he wanted in hand, it was time for Maldonado to begin the build, making modifications that would ultimately fulfill his goals and aspirations. With aesthetics and quality in mind, he went with an Extreme Dimensions/Carbon Creations full bodykit and carbon parts.
742 Marketing's Jeff Maldonado brought Scion FR-S to SEMA
742 Marketing's Jeff Maldonado brought Scion FR-S to SEMA


Prior to the show, Maldonado referred to this particular modification as the most radical in the build that would likely earn the most attention. "It has to be the bodykit and the carbon parts that are going on it," he explained. "It will definitely be much different than all of the other FR-S's at SEMA this year."

Even though the car's body turned heads at SEMA 2012, there were also several other modifications that lent to the overall look, feel, and performance of the vehicle at the project's end. Complimenting the car's body were a set of Konig Wheels and TOYO Tires, accented with JDM Racing lug nuts and their fender washers. Lurking behind the tires is a crucial component to the car's braking abilities,and the owner was confident in the capabilities of R1 Concept rotors.
Now that SEMA is over Maldonado wants to take the Scion FR-S to the next level
Now that SEMA is over Maldonado wants to take the Scion FR-S to the next level


Of course the exterior look was of utmost importance to the builder, but he had full intentions of making the inside of the car equally as impressive. Maldonado opted to go with a Memphis Audio system set-up, and added pizazz to the build with Katzkin interior and NRG accesories.

With aesthetics taken care of, Jeff Maldonado focused on completing the project with a few mechanical changes. Striving for superior handling, he opted to install a Megan Racing Coil System. An Odyssey battery provided ease of mind when it came to dependability. Understanding that the life of the vehicle depended upon proper lubrication, he went with AMSOIL lubricants.
Modified Scion FR-S made an impression at 2012 SEMA
Modified Scion FR-S made an impression at 2012 SEMA


Of course, one's filtering system is essential in keeping one's lubricants running contaminant free, which in turn lends to a clean and well-performing engine. That in mind, the car owner turned to K&N products. "I've had a relationship with K&N for a while now," explained Maldonado. "The first time I used K&N, I bought it from Ebay in 2006. They offer performance, enhancement and a nice, clean look."

"Lucio and I work on a few vehicles every year, and my rides always get K&N over the other brands," he continued, "A lot because of the performance, but also because of the commitment and and history that we have with K&N."
742 Marketing featured this Scion FR-S at SEMA
742 Marketing featured this Scion FR-S at SEMA


SEMA 2012 is now behind Jeff Maldonado and his fellow attendees of the event, but that's no indication that they will not continue to receive the fruit of their labors. According to the C.E.O. a feature article and photo shoot has already been confirmed with Pasmag. "I am hoping to get more as I go," he shared."

When asked his future goals, Maldonado said, "To take the FR-S to the next level., and return to SEMA with a fresh, new look." With an acute understanding that it takes the support of a village to build a project car, the owner was quick to thank his supporters. "I want to thank K&N and Lucio for always believing in me and 742 Marketing," he concluded. "And I look forward to many more years to come."

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

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K&N Engineering in Riverside California is the world's leading manufacturer of washable performance air filters and air intake systems. K&N invented the reusable high flow cotton air filter in 1969 and has been perfecting the technology ever since. K&N is a world class filtration company selling air filters, oil filters, and intakes in over 30 countries. K&N sells over 5,000 products designed for cars, trucks, motorcycles, engines, and industrial applications. From their Million Mile Warranty to their Consumer Protection Pledge, K&N stands behind their products and their consumers 100%. The distinctive K&N logo represents performance from one of the original performance companies. For more information, visit knfilters.com.