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Joe Maynard and Marketing in Motion Build Custom 2013 Ford Fiesta for Las Vegas SEMA Show

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SEMA featured 2013 Ford Fiesta SE Hatch
SEMA featured 2013 Ford Fiesta SE Hatch
When building a car for the 2013 SEMA show was addressed, Joe Maynard, and Marketing in Motion knew the direction they wanted to travel. Maynard, owner of the company, chose a 2013 Ford Fiesta for the build and had a theme in mind - "We were going for the Street Tuned theme," he explained. "A realistic build that a Fiesta owner can aspire to build."
Ford Fiesta SE street tuner at SEMA 2012
Ford Fiesta SE street tuner at SEMA 2012


Prior to embarking upon the endeavor, Maynard and his crew were perfectly aware that such a project would prove demanding, as countless man hours would be dedicated prior to the project's end. Fortunately, this wasn't his companie's first rodeo, and experience was on their side. In fact, his company had been building their own personal SEMA project cars since 2006, and had been assisting other companies in their builds since 1997.

"I've been going to SEMA since 1995," recalled the business owner. Referring to the challenges of a build of this magnitude, he continued, "It takes months of fabrication, test fitments, more fabrication, and patience."
Ford booth SEMA 2012 had this Fiesta SE on display
Ford booth SEMA 2012 had this Fiesta SE on display


With the make and model of their project car determined, they then had to choose the modifications which would bring their ideas to fruition. Although very few mechanical modifications were called for, they did turn to H&R Sport Springs to improve the suspension and add a little pizazz to the overall look.

Acutely aware that tires and wheels are of utmost importance in both handling and appearance much thought and consideration went into this aspect of the build. With all of their options on the table, they chose Konig Wheels wrapped with Toyo tires.

With performance in mind, Joe Maynard and Marketing In Motion had no doubts that K&N products would provide exactly what they needed. Prior to latching the hood, they installed a K&N Typhoon intake.
SEMA featured street tuned 2013 Ford Fiesta SE
SEMA featured street tuned 2013 Ford Fiesta SE


"We are impressed with the fitment and horsepower increase," stated Maynard. "I had a K&N cold-air intake that I put on my 1991 Mustang 5.0 back in 1992," he recalled. K&N always fits the first time, is made from quality materials and they stand behind their products.

With all mechanical issues behind them, it was time to focus on aesthetics. The crew turned to Ford Motor Company for a genuine Ford accessory spoiler. They depended upon 3D Carbon to provide even more "eye-candy" , installing their black housing headlamps and body kit.

It was finally time to make the final improvement to the car's exterior. With the assistance of PPG paint the Fiesta's exterior would definitely turn the heads of those attending the show.
Hatch Back Ford Fiesta SE at SEMA
Hatch Back Ford Fiesta SE at SEMA


Of course one can do a little cosmetic work to the exterior of a vehicle and passers-by are apt to consider a project complete. But Maynard had no intentions of impressing only those who saw the project car from a distance. In fact, he wanted those who took a closer looked to be awed as well. That in mind, he also embarked upon a modification to the interior. At the build's end the car sported a leather/suede interior provided by Katzkin.

The time and effort dedicated to the project obviously was laborious and time consuming, but each and every person involved was rewarded with the fruits of their labors upon seeing the finished project at the builds end. In fact, They rolled into the 2012 SEMA Show at Las Vegas, Nevada eager to show a 2013 Ford Fiesta that many would consider unsurpassed.

Although the show is presently in the rear view mirror, that is no indication that their build will not continue to be admired by the masses. In fact, photo shoots are in the works, so others can be aspired by Joe Maynard and Marketing in Motion's vision.

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

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K&N Engineering in Riverside California is the world's leading manufacturer of washable performance air filters and air intake systems. K&N invented the reusable high flow cotton air filter in 1969 and has been perfecting the technology ever since. K&N is a world class filtration company selling air filters, oil filters, and intakes in over 30 countries. K&N sells over 5,000 products designed for cars, trucks, motorcycles, engines, and industrial applications. From their Million Mile Warranty to their Consumer Protection Pledge, K&N stands behind their products and their consumers 100%. The distinctive K&N logo represents performance from one of the original performance companies. For more information, visit knfilters.com.