Aftermarket History Continues with 2006 SEMA Show and K&N in Las Vegas
K&N Engineering, Inc. has been the World leader in performance filter technology since 1969. With more than 35 years of air filtration experience, K&N prides itself as being the innovator of the unique cotton air filtration system and
creating the World’s Best High-Flow Air Filter. Headquartered in Riverside,
California, the family run company serves the needs of the powersports,
automotive, marine, industrial and military markets all over the world.
On March 26, 1963 a small group of manufacturers formed a group called the Speed
Equipment Manufacturers Association (SEMA). One of the goals was to develop
uniform standards for products. There were only 36 original members.
Around 1967, the SEMA name changed to Specialty Equipment Manufacturing
Association, to reach out to a wider base of automotive manufacturers. As
emissions and safety issues on vehicles became consumer concerns, speed on city
streets took a back seat. The original market had expanded.
K&N Engineering booth at SEMA 2005
K&N Engineering has been a member of SEMA for around 30 years. “One of the
original SEMA shows was at Dodger Stadium,” said Steve Williams, K&N Vice
President of Product Development and Engineering. “In the early days everyone
sold product and everyone shared. The whole industry was smaller back then and
you met your customers.”
The early shows were masking tape and card table venues. Competitors in the
automotive industry met face-to-face and showcased their new products to
potential buyers. “In the past most manufacturers were family run,” said
Williams. “The industry was entrepreneurial in nature. Even though they competed
there was more unity at the time. People shared concerns and executed
In the early 1970s marketing techniques and sophisticated exhibits could be seen
throughout SEMA. The show moved to the Anaheim Convention Center and attendance
increased dramatically. SEMA developed a reputation as a place where business
The organization to grow and was moved to Las Vegas, Nevada in 1977. In 1979,
SEMA became the Specialty Equipment Market Association to meet the needs of
those involved in specialty automotive equipment, not just manufacturers.
Today the annual SEMA Show is held usually in late October or early November in
Las Vegas, in conjunction with the Automotive Aftermarket Industry Week. SEMA
and other automotive aftermarket trade organizations make-up the single largest
event on the Las Vegas calendar.
In 2006 more than 100,000 will be attending the world’s largest parts and
accessories extravaganza. More than 7500 booths will cover 3 million square feet
at the Las Vegas Convention Center at the end of October.
K&N's 2003 Infiniti G35 at SEMA 2005
K&N will have a booth to show what sets the company apart from the rest.
Employees will talk to customers and potential customers and showcase new
products and technology. K&N plans to share test data and release its latest
marketing program and unveil two very special cars.
SEMA and K&N were started by people who loved vehicles and turned their hobby
into a career. SEMA members make, buy, sell and use all kinds of specialty parts
and accessories in the multi-billion dollar automotive industry.
Find K&N products for your vehicle using the K&N application search then use the
dealer search to find a K&N dealer in your part of the world.
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