Antigua and Barbuda
Bonaire, Saint Eustatius and Saba
Bosnia and Herzegovina
British Indian Ocean Territory
Central African Republic
Cocos (Keeling) Islands
Congo, the Democratic Republic of the
Falkland Islands (Malvinas)
French Southern Territories
Heard Island and McDonald Islands
Isle of Man
Lao People's Democratic Republic
Micronesia, Federated States of
Moldova, Republic of
Northern Mariana Islands
Palestinian Territory, Occupied
Papua New Guinea
Saint Helena, Ascension and Tristan da Cunha
Saint Kitts and Nevis
Saint Martin (French part)
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Sao Tome and Principe
Sint Maarten (Dutch part)
South Georgia and the South Sandwich Islands
Svalbard and Jan Mayen
Tanzania, United Republic of
Trinidad and Tobago
Turks and Caicos Islands
United Arab Emirates
United States Minor Outlying Islands
Virgin Islands, British
Wallis and Futuna
Air Filters & Cleaning
Automotive Air Filters
Motorcycle / ATV Air Filters
Cabin Air Filters
Heavy Duty Diesel Air Filters
Industrial / Small Engine Air Filters
Racing and Custom Air Filters
Marine Flame Arrestors
Universal & Clamp-on Air Filters
Crankcase Vent Filters
Air Filter Facts
Air Filters by Vehicle Manufacturer
Cabin Air Filters by Vehicle Manufacturer
Automotive Air Intakes
Motorcycle / ATV Air Intakes
Diesel Truck Air Intakes
RV Air Intakes
Air Intake Installation Videos
Air Intake Installation Instructions
Air Intakes by Vehicle Manufacturer
Automotive Oil Filters
Motorcycle / ATV Oil Filters
Marine Oil Filters
Heavy Duty Diesel Oil Filters
Oil Filters by Vehicle Manufacturer
Automotive Performance Parts
Motorcycle / ATV Performance Parts
Diesel Fuel Filters
In-Line Fuel Filters
In-Line Fuel Pumps
Marine Performance Parts
Apparel & Logo
Search by Vehicle
Search by Part
Search by VIN
Cross Reference Search
Search by Dimension
News and Events
SEARCH BY VEHICLE
Motorcycle & ATV
ALL or Unknown Year
Williams Winning in the Business of Racing
The following article is reproduced with the express written permission of Competitionplus.com, publisher Bobby Bennett and Columnist Tim Charlet.
Whenever you see a K&N sponsored race car on the track, including Steve Williams'(above), you see a car that has the fingerprint of Williams' marketing plan on it, whether it's sportsman heavy-hitter Dan Fletcher or Pro Stock Legend Warren Johnson, photo by Roger Richards
Winning has become second nature, both in the board room and on the track, for Steve Williams.
Dan Fletcher, photo by Auto Imagery
Warren Johnson, photo by Roger Richards
Williams, the vice president of K&N Filters, uses his passion for the job and love for the sport to ensure the growth of the company created by a couple flat-track motorcycle racers named Kenny and Norm.
He’s done well for himself as a businessman and has become equally impressive as a drag racer.
Williams began his career at K & N in 1996 when company owner Jerry Mall approached him about restoring a hot rod he had purchased. The restoration left a good impression on Mall who subsequently asked Williams to join the staff at the Riverside, Calif.-based company.
Williams was given an offer he could not refuse.
“I was working two jobs at the time and knew working for Jerry would be a great opportunity,” said Williams who lives in nearby Loma Linda, Calif. “It seemed like a good time to change careers; it worked out and I’ve been there ever since.”
Williams oversees product development and nearly 50-percent of the marketing efforts to help grow the business. He subscribes to a simple method of marketing the product.
“We sponsor cars in divisions where our products are used,” said Williams. “We believe racing engines are the most expensive and most critical to maintain protection. In essence we try to show our customers if it’s good enough for these high performance applications, it will work great in your own car.”
Williams goes one step further to ensure the public is properly educated about the company's quality products. K & N also uses television commercials during events where the product is being showcased to educate their customers about who they are. Williams chose popular NHRA track announcer Alan Reinhart to broadcast his message.
On the race track, Williams has become one of the ‘hitters’ on the NHRA LODRS series. A four-time NHRA National event winner and 20-time LODRS divisional Wally recipient, Williams uses his Super Comp Dragster and Super Gas Corvette to provide on-track marketing. He use to compete at 30 races annually in one class, but now spreads his time at half the races in both super category divisions.
“I figured if I have a bad day in one car, I might do well in the other,” Williams said with a smile.
Williams believes he is truly blessed to work and race for a company like K & N Filters. His dedication to the growth of the company and motorsports are shared by others at the company.
“Since K & N is still privately owned, the other members of the board of directors love the fact I am out there racing and winning while showcasing our products and brand name,” said Williams. “The cool thing is that nearly 40 other K & N employees are also racers in several other racing series. So we are well represented in motorsports.”
Find K&N products for your vehicle using the
K&N application search
then use the
K&N dealer search
to find a K&N dealer in your part of the world.
See What K&N Makes for Your Car!
Get the K&N Newsletter!
Did you like this story? Select 1 to 5 stars to rate it.
K&N Engineering, Inc., with headquarters in Riverside, California, has been the world's leader in performance filter technology since 1969, serving the needs of the automotive, motorcycle, marine, industrial and military markets. K&N is heavily involved in nearly every form of motorsports from off-road and powersports to drag racing, stock cars and road racing. For more information about K&N Filters, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 92502-1329, (800) 213-4182 for a dealer near you, (800) 858-3333 for technical service/questions, (951) 826-4001 Fax, e-mail firstname.lastname@example.org, or visit www.knfilters.com.
K&N News Home
Warranty & Registration
California Transparency in Supply Chains Act
Cold Air Intake by Make
Copyright © 2015 K&N Engineering, Inc. All Rights Reserved.