NCMA Web Catalog Excellence Award Given to KNFilters.com for the Third Year in a Row
K&N was awarded the
prestigious 2008 Gold Award for Web Catalog Excellence by the National Catalog
Managers Association (NCMA) for the third year in a row. The award
recognizes automotive aftermarket companies who achieve excellence in creating
detailed, accurate catalog data and incorporate it into a user
friendly website .
The NCMA was founded in 1974. It is comprised of catalog, product management and
marketing professionals from such fields as manufacturing, distribution and
retail. The mission of the organization is to assist the automotive
aftermarket industry in selling more products, reducing
costs and increasing efficiency.
National Catalog Managers Association logo
"We are honored to have received the 2008 NCMA President's Award for Web
Catalog Excellence for KNFilters.com," said Mike Garner, K&N's Systems
Development Manager. "It takes a quality minded effort by several groups at K&N
for us to even be in the running for this award. If we didn't start with
outstanding accurate data we wouldn't have a chance for consideration."
K&N Headquarters in Riverside, California
NCMA scoring criteria for web catalogs involve design, navigation, catalog
content, technology, interactivity and innovation.
Over the last year K&N has added new functionality to it's KNFilters.com web
site providing more information and new ways to search for products. One
Identification Number) search feature, which assists those that do not know
their engine size. A user can enter the VIN from their car's dashboard to
view all K&N vehicle specific products available. No other information
Another recent addition is a testimonial search where customers can search for
feedback of others
with the same vehicle.
There are also hundreds of
corporate news stories added on a consistent basis
that provide consumers and dealers with more information on products and other
K&N related news of interest.
K&N also won the Web Catalog Excellence award in 2006 and 2007. The company looks forward to the
challenge of keeping its web catalog on the cutting edge while continuing its
efforts to provide dealers and consumers with the latest information about K&N
Use the K&N application search to find
all K&N products for your vehicle then use the
dealer search to find a K&N dealer near you.
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