W The Women's Show and DSport Magazine Converge on K&N
“W” The Women’s show came to K&N Engineering in Riverside, California to video
tape a segment for a program titled “The Smart way to buy eco friendly
air filters.” CEO Steve Rogers was interviewed about the importance of clean air
filters, how and when to change them, and what makes K&N air filters different from
ordinary air filters. Their camera crew had a great time working with the staff
of K&N helping them get all the video they needed for the show.
“Steve Rogers is as professional as they come,” said J. C. Summerford
Producer/Director. “During our taping, he explained K&N air filters in a way
that everyone can understand how the product works.”
Robert Choo Editor of DSports Magazine and a member of his crew
Steve Rogers and television host in K&N garage
J.C. Summerford and Steve Rogers prepare for filming
Robert Choo tests the Mitsubishi Evo X at K&N
She also said, “It is awesome to come to a shoot and find a team like the one at
K&N, everyone worked together at K&N to help facilitate the production process.
We expected to take all day, but everything was ready to go.”
“W” The Women’s show airs nationwide reaching 85 million households and can
be seen on ‘WE’ Women’s Entertainment, Lifetime, CNBC, American Life, Health
Living Channel and the ‘I’ Channel. Dates and times of the K&N segment will be
announced at a later date.
At the same time the taping was underway, DSport Magazine was putting together
a story for its “Test & Tune” section of the May 2008 issue. The magazine group
was in close proximity to the camera crew. It was lights, camera, action and
quiet on the set at K&N until the start of the dyno testing for DSport
Magazine. The screaming of the engine on the dyno told both media crews
something exciting was happening and each group worked together to get both
Each month DSport Magazine tests new component parts for import performance vehicles. K&N had the hot looking high performance Mitsubishi Evo X and
one of its five dyno facilities available to test a new K&N air intake
“We were extremely surprised with the amount of performance the vehicle
generated with this product at K&N,” said Robert Choo,
Editor-in-Chief for DSport Magazine. With the new K&N prototype design, initial
tests resulted in a large horsepower gain, said James Yim, Business Sport Compact
Manager of K&N Engineering.
Be on the lookout for “W” the Women’s show segment, “The Smart way to buy
eco friendly air filters” and the Mitsubishi Evo X air intake
dyno article in DSport Magazine.
Find K&N products for your vehicle using the K&N application search then use the
dealer search to find a K&N dealer in your part of the world.
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