Las Vegas SEMA Show Spotlight on K&N Engineering
The Las Vegas area is the No. 1 destination in the United States for trade shows
and conventions. SEMA (Specialty Equipment Marketing Association) is the premier
automotive specialty products trade event in the world. It will have two million
square feet of exhibits from the brightest minds in the automotive, truck, SUV,
marine and RV markets’ at the Las Vegas Convention Center from October 30
through November 2.
For SEMA 2007, K&N Engineering will be located in the Central Hall at booth number 22941. K&N has sold
more than 30 million high performance air filters since 1969. “Our visitors
should leave our booth with the message that there is technology behind K&N
products, and we believe in our products and stand behind them,” said Tim
Martin, K&N Vice President of Communications. “K&N air filters and air intake kits
increase horsepower by reducing air restriction, and we have some interesting
new displays that demonstrate some of the science and technology.”
K&N SEMA Booth 2006
Tim Martin, K&N Vice President of Communications
No. 6 K&N Filters Ford F-150
K&N SEMA Booth 2005
K&N supports our replacement air filters and intake systems with a million mile
warranty, a consumer protection pledge, and an intake system horsepower
guarantee. “We also support our business partners with strong marketing programs
as we continue to work to serve our customers better,” said Martin. “SEMA is an
opportunity for K&N to showcase our products and our company to the most
influential people in the automotive aftermarket.”
The SEMA show attracts more than 100,000 industry leaders from over 100
countries. K&N has an extensive product line and our SEMA displays highlight the
features and benefits of these product lines. Currently, K&N offers air filters
for over 97 percent of the 2007 vehicles in North America.
“We invented a category of performance air filtration products that is now one
of the most important aftermarket product categories,” said Martin. “Our future
depends on constant product development, creative marketing and improving the
support we provide to our retailers and distributors.”
In 2006, SEMA drew over 50,000 domestic and international buyers. Jay Leno,
Ice-T and Dale Earnhardt Jr., were among the A-list of featured celebrities. K&N
will have several racers signing autographs at our booth. The No.6 K&N Filters
Ford F-150 NASCAR Craftsman Truck will be on display. Driver Travis Kvapil will
be available for a meet and greet and to sign autographs. Kvapil is currently
3rd in NASCAR Craftsman Truck Series points.
K&N will also showcase a 2008 Toyota Tundra CrewMax with aftermarket
modifications including a K&N air intake system that we released in September. We also
plan to highlight K&N’s full line of motorcycle and ATV filtration products at
our SEMA booth with a 2008 Suzuki GSX1400R Hayabusa and a Polaris Ranger RZR.
The SEMA show also provides attendees with educational seminars and networking
opportunities. “SEMA is full of smart experienced people and innovative
companies,” said Martin. “We learn a lot from our participation. It is also a
great opportunity to educate and listen to our customers while learning from
other industry professionals.” K&N Engineering has been a member and participant
in the SEMA community for a very long time.
Also check out the K&N at SEMA 2008 video.
Find K&N products for your vehicle using the K&N application search then use the
dealer search to find a K&N dealer in your part of the world.
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