K&N Dealers Can Take Advantage of K&N Information and Promotional Items to Increase Sales
K&N Engineering has a wealth of data and promotional items available for K&N dealers and service centers. K&N is committed to being an automotive aftermarket leader in providing our distribution chain with up to date data, training tools, and promotional items to assist them in educating consumers about the K&N product line and increasing their own sales.
One of these benefits is the K&N dealer referral system. If your business stocks K&N products you can add your business to our system by simply registering with K&N as a dealer. K&N makes over 1,000,000 consumer referrals per year. Our dealer referral system will refer consumers to K&N dealers in their local area. This is accessed through the knfilters.com Dealer Search as well as our telephone referral systems.
K&N offers a wide range of sales and marketing tools that are designed to increase sales. These tools include promotional materials such as decals, banners, displays, our award-winning Air Flow Demonstrator, air intake display, and air filter display. Our Air Flow Demonstrator is one of our best display tools. It compares the air flow differences between a K&N air filter and an ordinary paper filter. Our Air Intake Display and Air Filter Display provide a visual example of a K&N air filter or air intake along with features and benefits. For a full list of promotional items to help you sell our products visit the promo section on KNFilters.com. These items may be purchased at Store.KNFilters.com or by contacting K&N customer service.
K&N Air Filter Display
K&N provides all of the data and resources you need to sell our products. As an authorized dealer you will have access to print quality product pictures, logos, and even sample print ads for creating your own print ads to promote K&N products. These files are available for download directly from the K&N Media Library for Press and Authorized Dealers on KNFilters.com.
K&N also provides audio training files to help familiarize your staff with K&N products and air filtration technology. These audio training files provide a deeper understanding of the history behind K&N Filters, how your engine works, what makes a better filter, finding the right part for your vehicle, how our air intakes increase horsepower, how to clean K&N Filters, K&N million mile warranty, how K&N filters will not void original vehicle warranties, and more. These audio files are available for free online as well as in the iTunes Store as a podcast. To find them in iTunes search for K&N or air filters.
If your facility installs K&N product or if you sell K&N Powersports products you have an option on our registration form to request an installer kit or powersports retailer kit. Once your business is verified by our sales team you will receive a package that includes a variety of promotional items including brochures, posters, counter materials and signage.
K&N Automotive Installer Kit
You may also sign up for our fully-automated email product notification services that provide product information and application information in multiple formats delivered on a schedule that works best for your business. Product images from our FTP site, links to instruction sheets & dyno charts, detailed product descriptions, accessories for cross selling, and product dimensions are also available. The data available in our notification services will help you create your own K&N product website or electronic catalog. We also provide a detailed Guide for Creating a K&N Electronic Catalog in pdf format that can be downloaded from KNFilters.com/dealer. To sign up for our email product notification services simply fill out our notification subscription form (Excel), also located on our website, and send the completed form to the email address on the form.
With so many K&N replacement air filters, determining which products to put on limited shelf space can be a difficult task. Using factors such as vehicles in operation, historic sales, and latest year of coverage, we have put together some suggestions of the fastest moving and most popular products covering the widest possible vehicle population. These stocking suggestions are found in a K&N produced plan-o-gram brochure in pdf format. It will help your business get the most in sales for the shelf space you have available.
Picture from K&N Plan-O-Gram Brochure